Diogo Freire

Diogo Freire

Product and Tech Explorer

me@diogofreire.com

I'm on a mission to build stuff that people love to use, with empathy, curiosity and positivity. My 25 years in the digital jungle have taught me a thing or two about product lifecycles, team leadership, and wrestling with technology. I see problems as opportunities to learn, collaborate with smart people, and find elegant and valuable solutions.

When I'm not being a techie, I'm under/around a barbell, throwing my kids around on a body of water, taking walks with my dog, reading a good book or working at improving our house with my wife. My current creative endeavour includes refining my electric guitar/ukulele/cavaquinho skills and learning the bass/piano/clarinet/flute.

Current Side Projects

PAM

PAM

I'm a technical advisor/wranger with PAM, reducing mental load on families and helping them building better routines, using fun and AI.

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json.food

json.food

AI application to parse photos from Nutrition Labels into structured json data for nutrition apps to have better data.

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IT life

I've been a IT professional for 25+ years, as a developer, project, innovation and product manager. I've lately have been involved in digital solutions in the health and fitness space because I love the thrill of helping people improve themselves.

View my complete project history

Fit Life

I'm a olympic-style weigthlifter and had the honour of representing NZ as a master here in an event here or there.

I'm a coach for FAM™.

Once upon a time I was a Personal Trainer, and I have receipts for that era.

Writing

I write about myself and other things in substack.